Have you heard of NFTs? They’re a new, exciting form of digital asset that enables brands to create and sell their own unique fashion items.
You may have heard of one of the most famous NFTs: CryptoKitties. These virtual cats were created by Axiom Zen in 2017 and have been a success ever since. Now, big-name brands like Michael Kors, Burberry, and Gucci are creating their own NFTs for sale on platforms like OpenSea.
In this article, we’ll discuss 8 top clothing trends created by big brands through the use of NFTs.
Riri x ICA
Rihanna’s Fenty brand has a long and storied history of doing the unexpected, so it makes sense that they would also venture into the world of NFTs. In collaboration with auction house ICA Miami, a special NFT was created that’s available for auction to celebrate the launch of their new fine jewelry line.
To create this special piece, Rihanna danced in front of the camera with the Fenty logo on a screen behind her. The resulting video is titled When You’re A Diamond You Shine and shows off Fenty’s finer side while drawing attention to its whimsical nature.
Balenciaga x The MaddHatter
The next big NFT fashion trend is one that’s been in partnership talks for some time: Balenciaga has teamed up with digital artist and NFT creator The Maddhatter to produce. Balenciaga has been teasing the project on social media, but as of now, they haven’t released any details about what the collection will look like or when it will drop.
Based on their social media posts, we can speculate that this collab will result in a series of digital images. But the rest remains a mystery. And hey, isn’t that the fun of fashion anyway?
Burberry x Art God CryptoAngel
The British luxury brand Burberry is collaborating with Art God CryptoAngel to create a limited-edition collection of NFTs. The collection, which will be available for purchase on the Nifty Gateway platform, features six pieces from the brand’s women’s spring/summer 2021 collection. It is the first time that a luxury fashion house has created an exclusive NFT collection.
This collaboration with Art God CryptoAngel comes hot on the heels of another partnership announcement: Burberry is also working with Art God to create a virtual fashion show in April 2021 as part of London Fashion Week.
Lazy Oaf x Cryptopunks
If you’re a fan of the 90s, you’ll love this collection. Combining classic 90s aesthetic with retro gaming culture, Lazy Oaf and Cryptopunks have created a range of wearables for summer and beyond. The collection includes swimwear, t-shirts, hoodies, pins, and badges.
The NFT artwork is by the artist Joe Hamilton who has made 10,000 unique punk characters featuring things like mohawks and piercings. The artists behind Cryptopunks said that they wanted to create an art project that was “free to use,” which is why these illustrations are available for anyone to use on any platform.
It’s not hard to see why Lazy Oaf wanted to collaborate with them, as their quirky style is right up the brand’s street.
Fendi x Beeple
If you don’t know who Beeple is, he is an American digital artist whose real name is Mike Winkelmann. Fendi is the first major fashion house to collaborate with the artist. The resulting collection of NFTs and works of art are called Fendi BEEPLE: EVERYDAYS: THE FIRST 5000 DAYS, and they are now available to purchase on Christie’s auction website.
Every NFT in the collection has a specific print on it that was created by Beeple. There are 5000 different images total, which are all part of a collage, each one telling its own story or narrative through thousands of different images compiled into one image or animation.
Hood By Air x Treis Hill
American streetwear brand Hood By Air will collaborate with multimedia artist Treis Hill to create an NFT, which can be purchased using cryptocurrency, which in turn can be purchased from cryptocurrency exchanges or markets.
In a statement, the brand said, “this will be the first time that a designer brand has created and released an NFT in partnership with an artist.” The NFT will be a digital version of the classic HBA hoodie, and anyone who purchases it can use it to create the physical garment.
Topshop by Unit London
Kicking things off, we have a collaboration between retailer Topshop and digital art gallery Unit London. The two tapped leading artists Bradley Theodore, Christabel MacGreevy, and James Reka to create their own NFTs.
Each artist used their signature style to design the digital version of Topshop’s famous shopping bag. Theodore’s makeover features a black bag with his signature skull painted in red and white. Meanwhile, MacGreevy applied her romantic aesthetic to the shopping bag with a dreamy color palette inspired by the sky. Last but not least, Reka created an artwork that features Topshop’s iconic neon sign on its shopping bag canvas.
Miu Miu and Gucci by Andrey Kazakov
Looking to get even more hip in NFT fashion? Look no further than Gucci and Miu Miu’s trending pieces.
Miu Miu is currently selling its NFTs at auction on Nifty Gateway, with the money going to fund the “Preserve It” project, a program that uses art to benefit humanitarian aid organizations. Because of this, the brand has taken a very limited edition approach to their NFT line—each piece is one of a kind: only one exists for each design.
Most of these pieces are being sold as part of an online auction that lasts from May 14th until May 28th. While some pieces have already been out-bidded (including a Virgil Abloh collaboration), there are other options still available for purchase, including pieces by designers like Mert & Marcus and Molly Goddard.
Gucci has also taken the opportunity to capitalize on NFTs with its own collection: The Digital House Of Gucci. Although technically created before NFT culture had taken off, this “virtual house” store has recently become a hotspot for high-priced digital clothing items. Each item sold comes with an exclusive piece of music as well as design elements that reflect current trends, such as neon signs, vintage arcade games, and retro wallpaper patterns.
This isn’t the only time Gucci has dabbled in virtual clothing either; they also released another collection called “The Future Data Feast” back in 2020 — so if you’re looking for more options from them, then keep your eyes peeled!
NFTs are newsworthy, but they’re also a limited-edition trend. While it’s true that blockchain has forever changed the way businesses and consumers interact with technology, only time will tell if NFTs have become more than a fad. In the meantime, cryptocurrency is here to stay. As such, now is the perfect time to learn about the new ways of digital payments so you can take advantage of them when it’s right for you!